GIOIA MAINI was my name AND my brand name. This was the Fashun statement about my work: Bologna-born Gioia Maini hails from a city famous for the 3 Ts: “tits, towers and tortellini”, where sensuality, humour and a cultural edginess create a strong sense of self-identity and expression. Trained in art, photography, industrial and costume design, between Bologna and Barcelona, Gioia´s dedication to fashion design stems from a desire to assert identity. Gioia´s designs are anarchic, outspoken and not tied down to seasonality or ´nowness´,but rather an expression of the wearer; a statement of self one wishes to make. Seeking influences from art, from fashion and from sub-cultures, Gioia strives to achieve a sense of catharsis through design, her pieces try to express a resolve, a further assertion of self. Returning to her Italian roots, her designs are deeply personal, utterly outside of conformity, where heritage, beliefs and passions are writ large, in both their appearance and the Italian manufacturing. Her work has developed almost entirely from self-taught methods, each design telling its own story, each pronouncing its own identity.
The Collections and their stories are here:
DIANA | TINY | DEMONIO | SUPERNOVA